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Cercle Brugge proudly announces PUMA as its new official teamwear partner. For the next four seasons, the German sports giant will provide match and training apparel for the first team, Jong Cercle, and our youth academy. All PUMA teamwear will be available alongside an extensive range of fan merchandise in the Fanshop and online through our new merchandising partner Voetbalshop.be.

> With their innovative approach and high-quality materials, we can better serve both our players and fans
>
> Klaas Reynaert, CEO Cercle Brugge

## **A partnership with ambition**

After 22 years, PUMA returns to Cercle – a brand with a rich history within our club. Between 1996 and 2003, PUMA was already a partner of Cercle, highlighted by the Second Division title in 2003.

> We are very proud to once again be the kit sponsor for all Cercle teams. Cercle’s sporting and professional ambitions resonate strongly with us and align perfectly with the PUMA brand
>
> Gerwin Willemsen, Country Manager PUMA Benelux

“We’re incredibly happy to welcome PUMA back into the Cercle family,” says **Klaas Reynaert, CEO of Cercle Brugge**. “With their innovative approach and high-quality materials, we can better serve both our players and fans. Together with Voetbalshop.be, we’re offering an accessible and refreshing range – both online and in the Fanshop. We’re confident that PUMA, as a premium brand and specialist in sportswear, will support our teams in achieving their sporting ambitions.”

**Tom De Cae, Country Manager of Voetbalshop.be**, adds: “We’re proud of this collaboration with Cercle Brugge and PUMA. It aligns perfectly with our vision to be the go-to destination for every footballer and football fan. This strong trio enables us to serve the Cercle community with top-quality, experience, and innovation – both online and in the Fanshop. It’s a logical next step in our growth within Belgian football.”

**Gerwin Willemsen, Country Manager PUMA Benelux**: “We are very proud to once again be the kit sponsor for all Cercle teams. Cercle’s sporting and professional ambitions resonate strongly with us and align perfectly with the PUMA brand. This partnership strengthens PUMA’s position in the important Belgian market. Together with our partner Voetbalshop.be, we are fully committed to making this partnership a success, and we look forward to achieving new sporting milestones.”

## **Sustainability as a foundation**

> We’re proud of this collaboration with Cercle Brugge and PUMA. It aligns perfectly with our vision to be the go-to destination for every footballer and football fan
>
> Tom De Cae, Country Manager of Voetbalshop.be

Sustainability is at the core of this new collaboration. The entire PUMA collection for Cercle will be produced using 100% sustainable materials with a strong focus on quality.

At the end of June, we’ll unveil the brand-new PUMA match kits – a fusion of modern technologies and unique designs. Stay tuned!

PUMA new teamwear partner of Cercle Brugge

PUMA nieuwe teamwear-partner van Cercle Brugge